--- title: Epic Investor-Episode-15-Establishing and Maintaining Culture --- [![Epic Capital Funds logo](https://www.epiccapitalfunds.com/hs-fs/hubfs/EPIC%20Cap%20logo.png?width=3600&height=1200&name=EPIC%20Cap%20logo.png "Epic Capital Funds logo")](https://www.epiccapitalfunds.com?hsLang=en) - [About Us](https://www.epiccapitalfunds.com/about-epic) Show submenu for About Us - [Team](https://www.epiccapitalfunds.com/meet-the-team) - [Our Why](https://www.epiccapitalfunds.com/our-why) - [Impact Equity](https://www.epiccapitalfunds.com/about-impact-equity) - [Portal](https://epiccapital.invportal.com/app/invest-now) - [Contact](https://www.epiccapitalfunds.com/contact) - [Portfolio](https://www.epiccapitalfunds.com/investments) - [Podcast](https://www.epiccapitalfunds.com/epic-investor-podcast) - [About Us](https://www.epiccapitalfunds.com/about-epic) Show submenu for About Us - [Team](https://www.epiccapitalfunds.com/meet-the-team) - [Our Why](https://www.epiccapitalfunds.com/our-why) - [Impact Equity](https://www.epiccapitalfunds.com/about-impact-equity) - [Portal](https://epiccapital.invportal.com/app/invest-now) - [Contact](https://www.epiccapitalfunds.com/contact) - [Portfolio](https://www.epiccapitalfunds.com/investments) - [Podcast](https://www.epiccapitalfunds.com/epic-investor-podcast) ![527x600\_EP15](https://www.epiccapitalfunds.com/hs-fs/hubfs/527x600_EP15.png?width=527&height=600&name=527x600_EP15.png) #### Episode 15 ### Establishing and Maintaining Culture How can leaders build or reset culture, and then protect it?  #### **What you’ll learn in this episode:** ### In this episode, Jason, Rich, and James unpack what culture truly means and why it goes far beyond slogans, perks, or values posted on a wall. They also explore how culture starts at the job post, is shaped by leadership behavior, and is ultimately defined by what leaders tolerate.   LISTEN TO THE EPISODE HERE 39:08 ### Episode Highlights (00:10) How culture is revealed through everyday actions rather than branding or slogans. (02:19) Why the job post and interview process are the first true indicators of organizational culture. (06:32) How honest expectations attract people who are aligned from the start. (08:01) Why leaders—not teams—are responsible for building culture first. (10:08) How investing in employees’ personal well-being changes engagement. (15:55) What it takes to reset a toxic culture without losing conviction or clarity. (21:32) Why what leaders tolerate becomes the strongest driver of workplace behavior. (29:16) How understanding individual motivation creates genuine buy-in.   ### Connect with Your Hosts - [Rich Jarvis](https://www.linkedin.com/in/richarddjarvis/) - [Jason Morris](https://www.linkedin.com/in/jason-morris-jmo/) - [James Morrell](https://www.linkedin.com/in/james-morrell/) ### Subscribe to *The Epic Investor* - [Apple Podcast](https://podcasts.apple.com/us/podcast/the-epic-investor/id1842931450) - [Spotify](https://open.spotify.com/show/7IlXsLLc9AoeatJOVWzCWN) - [YouTube](https://www.youtube.com/@EpicCapitalFunds?sub_confirmation=1) ### Learn More About Epic Capital Funds - [Website](https://www.epiccapitalfunds.com/?hsLang=en) - [LinkedIn](https://www.linkedin.com/company/77759472/admin/dashboard/) - [Instagram](https://www.instagram.com/epiccapitalfunds/) - [Facebook](https://www.facebook.com/people/Epic-Capital-Funds/61564739830626/) ### About *The Epic Investor* The Epic Investor” podcast will help you learn how to use private equity and real estate investing as tools for financial freedom and a more fulfilling life. We’ll guide you towards building passive income and making smarter investment decisions. In each episode, we’ll break down complex investment concepts into clear, actionable insights to give you freedom of purpose. [View More Episodes](https://www.epiccapitalfunds.com/epic-investor-podcast?hsLang=en) [![Full Logo White & Gold](https://www.epiccapitalfunds.com/hubfs/Full%20Logo%20White%20%26%20Gold.svg "Full Logo White & Gold")](https://www.epiccapitalfunds.com?hsLang=en) Epic Capital Funds 1880 S Cobalt Point Way, Ste 300 Meridian, ID 83642 [208.918.5800](tel:2089185800) [Follow us on LinkedIn](https://www.linkedin.com/company/epic-capital-funds/) - [About Us](https://www.epiccapitalfunds.com/about-epic) - [Impact Equity](https://www.epiccapitalfunds.com/about-impact-equity) - [Portal](https://epiccapital.invportal.com/app/invest-now) - [Contact](https://www.epiccapitalfunds.com/contact) - [Portfolio](https://www.epiccapitalfunds.com/investments) - [Podcast](https://www.epiccapitalfunds.com/epic-investor-podcast) ##### Stay updated Get the latest updates and offers powered by Tribute Media - [an inbound marketing agency](https://www.tributemedia.com/)